Sears Canada Inc. is an independent Canadian online and store retailer whose head office is based in Toronto. Sears Canada's unique positioning is that it now offers consumers Sears label products, which are designed in Canada and directly sourced by Sears Canada, and also designer labels at 30-60% less in The Cut @ Sears. Sears Canada also has a top ranked mattress business in Canada, and the number one appliance business in Canada. Sears Canada is undergoing a reinvention, including new customer experiences at every touchpoint, a new e-commerce platform, new store concepts, and a new set of customer service principles designed to deliver WOW experiences to customers. Information can be found at sears.ca/reinvention.