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Best Makeup – Face

Knowing what makeup is best for your skin type and tone is often the difference between a look that is drab or fab!


What constitutes the best face makeup might be up for debate, yet there is little doubt that there is makeup that is best for you. This quick guide is loaded with makeup tips as well as suggestions about which beauty products are right for your unique face.

Face Makeup Basics

Before choosing any beauty products, including makeup, think about your skin type. There are five basic skin types: Normal, Dry, Oily, Combination, and Sensitive skin (for more on these skin types see Skin Care 101). The makeup you use should be formulated for your particular skin type.


Concealer is used to cover blemishes, dark spots, ruddy areas, marks, veins, freckles, under eye circles and more. It is often thicker and more solid than foundation, and provides a longer-lasting, more detailed coverage.

How to Use
Use a concealer that is one shade lighter than your foundation. Dot it on and blend with your fingertips or makeup sponge, or apply it with a small fine-tipped brush for more accurate blending. If your concealer sometimes cakes, you might wish to apply an eye cream beforehand. Take caution – using a concealer that is too light or too pink will emphasize the darks areas (e.g. under your eyes) instead of concealing them.


Foundation is used to create an even, uniform skin tone over your face and to cover blemishes and unwanted spots. Choose foundation that matches your skin tone exactly. Foundation is usually found in liquid, cream, powder and mousse forms.

How to Use
Apply it in dots over the central part of your face, then blend it out with a cosmetic sponge or your fingertips until it covers your entire face. If you need to retouch a spot, reapply lightly and blend. Even blending is important. Blend foundation under the jawline, into the hairline and on the ear lobes for entire facial coverage. Pay special attention to the corners of the nose and mouth, as well as around the eyes. Liquid foundation should be blended in a little at a time. Cream foundation should be blended in long sweeping motions using a cosmetic sponge. Powder foundation should be applied as you would your normal compact powder. Apply mousse foundation similar to how you would apply liquid foundation, but with a lighter hand – a little goes a long way.

Loose Powder

Loose powder is effective for setting foundation, keeping it on longer. It also helps to give a matte finish and cover up small blemishes. Loose powder tends to give the most thorough coverage when compared to pressed and liquid powders.

How to Use
To apply, use a puff for the most matte layer result or a brush for a lighter, more blended layer. To help get the desired amount of loose powder on your brush while helping to control spill, sprinkle your powder onto a clean, flat surface like a tissue or a mirror. Then dip the brush on the flat surface, instead of the container.

Compacts are a portable all-in-one solution for carrying a mirror, pressed powder, and a powder puff. All of which are ideal for both finishing touches and quick touch-ups to makeup. Many enjoy the convenience compacts provide, as their small and functional size discretely houses the tools needed to maintain makeup’s integrity throughout the day and evening regardless of location.

Tinted Moisturizer

Tinted moisturizer combines the skin care benefits of a moisturizer with the functionality of light foundation to help establish both a healthy and radiant complexion. These moisturizers add a slight tint to match your skin tone, helping to give a natural, makeup free look. Many tinted moisturizers are formulated with the added benefit of SPF protection to help guard your skin from the effects of sun damage. While for most women tinted moisturizer is not a replacement for everyday foundation (as it does not offer as much coverage), it is quick and easy to apply, usually lasts the entire day and is available in a variety shades.

This beauty product is well suited for women who prefer a lighter foundation and for those who may want some cover up but not full makeup while at the gym, jogging or at the beach. It is also an alternative to traditional foundation for older women who might prefer a lighter, natural look, as conventional foundations can sometimes result in an unwanted “made-up” look on skin that is aging.

How to Use
On skin that has been cleansed and dried, dab the moisturizer over any blemishes or spots. This will help to create a more even skin tone. Blend the moisturizer into your skin with a foam wedge or your fingers, working from the centre of the face outward. Blend the moisturizer along both your hairline and neckline for an even, more natural look.